Meet the LISHANGZI Footwear Manufacturing Team
Meet the people behind custom men's shoe development, production, quality control, and private label project support.
Meet the LISHANGZI Footwear Manufacturing Team
Meet the people supporting custom men's shoe development, private label production, quality control, project coordination, and delivery.
LISHANGZI is the primary brand presented on this website, supported by the wider XINZIRAIN manufacturing group. Our team works with footwear brands, designers, importers, retailers, and startups that need a reliable B2B footwear manufacturing partner.
A successful footwear project requires more than a salesperson or a production line. Product design, technical development, material selection, sample making, production planning, quality control, packaging, and delivery must remain connected throughout the project.
Our team brings these responsibilities together, helping clients move from an initial idea or reference product to an approved sample and repeatable production standard.
Learn more about our custom men's shoe manufacturing service or contact our team to discuss your project.
The People Behind Your Footwear Project
Each team member has a different responsibility, but the objective is shared: to understand the client's requirements, identify potential manufacturing issues, and keep the approved product direction consistent throughout development and production.
Designer/CEO
Tina Tang
As founder, CEO, and designer, Tina guides the overall product and business direction of LISHANGZI. Her role connects a client's brand concept with the practical requirements of footwear development and manufacturing.
For projects that begin with sketches, reference images, mood boards, or an early product idea, Tina and the development team help clarify the intended market, product positioning, silhouette, materials, construction direction, and required level of customization.
This early review helps transform a visual concept into a clearer development plan before sampling begins.
Learn more about the founder of LISHANGZI.
QC Department Manager
Christina Deng
Christina coordinates quality control across footwear development and production. She works with the technical and production teams to review product requirements, identify potential quality risks, and maintain inspection points during manufacturing.
Footwear quality control is not limited to checking finished shoes. It can include materials, dimensions, workmanship, stitching, bonding, color consistency, logo placement, construction details, finishing, packaging, and consistency with the approved sample.
The objective is to identify problems during the manufacturing process rather than relying only on a final inspection.
See how quality control connects with our complete custom shoe manufacturing process.
Sales/Business Agent
Beary Xiong
Beary supports B2B client communication and business development. The sales team gathers project information, clarifies client priorities, and coordinates communication between the client and the relevant design, technical, production, quality control, and operations teams.
Clear communication is especially important at the beginning of a project. Information about the footwear category, target market, preferred materials, size range, construction, branding, packaging, and estimated order quantity helps the team provide a more useful initial evaluation.
Clients do not need to have every technical detail completed before contacting us. However, the more accurate the initial information is, the easier it becomes to identify the correct next step.
You can send your footwear project requirements to our team.
Production Manager
Ben Yin
Ben coordinates production planning and manufacturing execution after the main development details have been confirmed.
His role connects material readiness, workshop scheduling, production coordination, manufacturing requirements, and the approved specifications that must be followed during production.
Production planning becomes particularly important when a project includes several materials, custom components, multiple colors, special construction, branded packaging, or future repeat orders.
The objective is not only to manufacture the first order, but also to establish a clear and repeatable production standard.
Explore our footwear factory and manufacturing capabilities.
Principal Technical Director
Ashley Kang
As principal technical director, Ashley helps evaluate how a footwear design can be developed and manufactured.
Technical review may involve the shoe last, upper structure, patterns, material thickness, reinforcements, outsole construction, molded components, logo positions, sample revisions, and production feasibility.
This work is especially important for fully custom men's footwear. Changes to the last, outsole, mold, upper construction, or components can affect fit, appearance, sampling, tooling, cost structure, and bulk-production consistency.
Brands can learn more about our custom shoe material selection and 3D-assisted men's shoe development.
Operation Department Manage
Blaze Zhu
Blaze coordinates operational activities across different departments. His role helps keep development tasks, production information, packaging preparation, and delivery-related work moving in the same direction.
Operational coordination becomes increasingly important when a project moves from sample approval into bulk production. At this stage, internal teams and external suppliers may need to work according to the same confirmed specifications and schedule.
This coordination helps reduce communication gaps between development, manufacturing, quality control, packaging, and shipment preparation.
How Our Team Supports a Custom Men's Shoe Project
Project Brief and Initial Evaluation
The process normally begins with the information available from the client. This may include sketches, a Tech Pack, reference products, target market, material preferences, size range, logo files, packaging requirements, and estimated order quantity.
The business, design, and technical teams review which details are already confirmed, which details require clarification, and whether the project may require a new last, outsole, mold, component, or construction solution.
Design, Technical Development and Sampling
After the main direction is understood, the development team translates the concept into a product that can move toward physical sampling.
Depending on the project, this stage may include design refinement, material sourcing, last selection or development, outsole planning, pattern engineering, logo placement, component development, and sample construction.
Our custom shoe development process explains how these stages connect from the first discussion to sampling and production.
Production Planning and Quality Control
After the sample and production specifications are approved, the production and quality control teams prepare the project for manufacturing.
Materials, colors, construction details, branding positions, packaging requirements, and inspection standards should be clearly confirmed before bulk production begins.
Production and quality control teams work together to identify inconsistencies during manufacturing and maintain alignment with the approved sample.
Branding, Packaging and Delivery Preparation
For private label projects, the team can coordinate approved branding and packaging elements according to the confirmed project scope.
These may include logo applications on the insole, tongue, upper, outsole, heel, labels, shoe boxes, dust bags, hang tags, tissue paper, and other packaging components.
Learn more about our private label shoe manufacturing service.
OEM, ODM, Private Label and Fully Custom Projects
Different cooperation models require different levels of development and team involvement.
OEM Manufacturing
The client provides a developed design, Tech Pack, technical specifications, reference sample, or other detailed production information. The factory develops and manufactures the product according to the confirmed requirements.
ODM Development
The client provides a product idea, market direction, or visual references. The development team provides additional support in refining the product structure, materials, technical details, and manufacturable direction.
Private Label Production
The client develops a branded footwear line using suitable existing or modified product foundations. Customization may include materials, colors, logos, labels, insoles, outsoles, and packaging.
Fully Custom Manufacturing
The project may involve an original shoe structure, new last, custom outsole, mold development, original components, or more extensive technical and sample development.
Our team evaluates the project before recommending the most appropriate cooperation model. A private label project does not normally require the same development process as a fully custom shoe, while an OEM project usually requires more complete technical information from the client.
What to Send Before Contacting Our Team
To help us understand your project, please send as much of the following information as is available:
• The footwear category and intended use
• Sketches, Tech Packs, reference images, or sample information
• Your target customer and destination market
• Preferred materials, colors, and construction
• Logo files and expected branding positions
• Size range and estimated order quantity
• Packaging requirements
• Important design details that must not be changed
You do not need to complete every detail before contacting us. Our team can review the available information and identify what is still required before sampling or production planning begins.
Frequently Asked Questions
1. Who will be my main contact during a custom shoe project?
A member of our sales or business development team will normally serve as your main communication contact. That person coordinates your questions and confirmed requirements with the relevant design, technical, production, quality control, and operations teams.
2. Can I discuss technical details before sampling begins?
Yes. When a project involves questions about shoe lasts, materials, construction, outsoles, molds, components, or manufacturing feasibility, the business team can coordinate an internal technical review before physical sampling begins.
3. How does the team support OEM and ODM footwear projects?
For OEM projects, the team works from the client's developed design, Tech Pack, specifications, or reference sample. For ODM projects, the team provides additional support in refining the concept, materials, product structure, and manufacturable direction.
4. Who is responsible for quality control during production?
The quality control team works with technical and production colleagues throughout manufacturing. Inspection requirements are based on the approved sample, confirmed materials, workmanship requirements, branding details, packaging, and project specifications.
5. Can the team support private label logos and packaging?
Yes. Depending on the product and confirmed project scope, the team can coordinate branded insoles, tongues, uppers, outsoles, labels, shoe boxes, dust bags, hang tags, tissue paper, and other packaging elements.
6. What information should I provide for an initial project review?
Please provide your footwear category, sketches or references, target market, preferred materials, size range, branding requirements, packaging needs, and estimated order quantity. A Tech Pack is helpful, but it is not required for every initial discussion.
Start Your Custom Men's Shoe Project
Send us your Tech Pack, sketch, mood board, reference images, physical sample information, or product idea.
Our team will review the available information, identify the main development requirements, and help determine the next step for your project.
